Friday, September 14, 2012

iPhone 5: what it is and how it affects the world at large

Ah, so the cat is out of the bag. iPhone 5 is upon us; it will be available in stores worldwide over the next couple of months. Let's go briefly over how things went at Apple's event to announce the 5.

Most people say it lacked pomp and chutzpah. I also came away thinking the same, but after sleeping over it, I came to a new realization. The event was dull because it lacked Apple's reality distortion field. It conveyed features for what they were, not making hyperbolic statements or promises.

Secondly, and most importantly, Apple did not have anything even superficially jaw-dropping to announce. In fact, some of the 'features' came straight out of a comedian's portfolio. So what do you do with a 4-inch screen? You'd think it would be better for web browsing etc. But no, Apple says you CAN ADD A FIFTH ROW OF ICONS to its desktop!

The 'new' additions to Siri, meanwhile, are an exact copy of what Google announced with Jelly Bean's Google Now feature. Two months ago.

The camera remains largely the same. Yeah, there's a panorama mode. As if its the first. The rest? Aluminum construction. Yay. Thin. Double-yay. And hey, now you can get location updates within apps. So useful for the three people who like to text while navigating in their cars.  There's 4G/LTE too, though about a thousand phones on the market have it right now.

Having been through the revolutionary changes, let's see what stays the same:
1) Design of the hardware
2) Design of the user interface
3) Camera resolution
4) Pixel density of the display

So that was that, a summary of Apple's most boring event in years. Oh, that is, for the Apple fans. For everyone else (THE THINKING MAJORITY) it was a study in a company undoing itself right before the world stage. Having reached some sort of commercial apex, Apple seems content to rest on its laurels. It is just adding minor variations to the OS while retaining the same aesthetics for the hardware and software design. In other words, Apple is behaving EXACTLY like Nokia, 4 years ago.

There are naysayers. Some say it is wrong to expect something groundbreaking from Apple. Hello? Since when? How did that materialize, since Apple itself claims every new feature as a revolution? This is the most despicable example of the pathetic sold-out mentality prevailing within the tech journalism circles. Hype up a new Apple device to high heaven, then try to justify it when it doesn't deliver.

How is that innovation?

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